Village Voice: MeatWater is Brilliant

Village Voice

Genius! This is McLuhan at his best -- it's the medium, people, not the message. MeatWater is brilliant because it makes consumers and the new-obsessed food media examine the kind of consumer culture they're creating -- not because it has anything to do with wacky food flavorings. Indeed, Krautkrämer divulges why he created the product: "The impetus is consumerism and the concept of 'time saving.' Many new products make a selling point of how much time can be saved if only you buy some new thing. Cars, computers and other gadgets claim to free you from the drudgery of labor. But life is not about sitting back and pressing buttons, it's about getting involved."


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