MeatWater™ Introduces New Escargot Flavor, Raises Awareness of World Water Day

New York, NY (PRWEB) March 25, 2008 --Liquid Innovations, producer of MeatWater™ High Efficiency Survival Beverage, announced their new flavor, Escargots Chantecleer. The new flavor will launch in an effort to raise awareness of World Water Day, with proceeds from the sale of the new flavor to be donated to water charities worldwide.


Fast on the heels of the successful European launch of MeatWater™ at the Fusion 5 Festival in Cannes, France, Liquid Innovations is introducing their newest flavor, "Escargots Chantecleer." Escargots Chantecleer has been designed specifically for the French market, and will be introduced as a luxury survival beverage. The bottler plans to produce the product in France initially with a global rollout scheduled before the end of summer.

In accordance with its dedication to helping solve the world's water crisis, MeatWater™ is launching its' bold new Escargots Chantecleer flavor to promote awareness of water charities around the globe. "Our charitable efforts redefine what it means to be a High Efficiency Survival Beverage," said Gary Faltermeier, CFO of Liquid Innovations. "Our customers need a new flavor like they need a hole in the head. Do you really think we need any more profit? It's time to give something back. Escargot is going to put us in a position to provide life support where it matters most, by raising awareness. As a corporate citizen with responsible galactic ambitions, we want to take this opportunity to liquidate our liquid aid!"

A zero footprint, eco-impact-free, snail-friendly manufacturing facility is planned to be built in Xi'an, China to create the High Efficiency Survival Informational Labels. Initial delivery is expected in the summer of 2008, just in time for the Beijing Olympic Games. The first 1000 cases have been earmarked for the French Olympic Heptathlon Team and will be delivered via rickshaw to the athletes' village during opening ceremonies.

MeatWater™ is going put its expertise in High Efficiency Survival Beverages to save the Grandaddy of Energy Drinks: Water!" On every bottle of "Escargots Chantecleer", we're featuring the date of the next WORLD WATER DAY on the label with info about getting to the website and tips for saving water and becoming a water advocate.

About Liquid Innovations: Liquid Innovations is constantly searching for solutions and providing fools for becoming better global citizens. Drink responsively, stay hydrated, and sponsor responsibly.

About World Water Day: World Water Day is an international day of observance and action to draw attention to the plight of the more than 1 billion people worldwide that lack access to clean, safe drinking water. Celebrated since 1993, World Water Day was designated in 1992 when the United Nations (UN) General Assembly passed a resolution. With each passing year, the observance has grown larger and stronger.

Escargot Chatecleer